Business, Legal, & Technology Resources: Books, eBooks, and More: Business

Stacy Igel, founder of the global fashion line BOY MEETS GIRL®, walks you through the highs and lows of creating a business: how to establish a brand and attract customers, hire and fire employees, collaborate with business partners, rise up from the midst of discouragement, and not just survive the rollercoaster of entrepreneurship--but thrive. Stacy shares her twenty-year journey of growing her company from the ground up while powering through life's challenges. Today, with her clothing sold in Saks Fifth Avenue, Bloomingdale's, and other stores worldwide, Stacy has climbed to the top of the ladder--but instead of pausing to look at the view, she's pulling other women up with her. Embracing the Calm in the Chaos shares a realistic look at how to successfully balance the chaos of being a businessperson, a woman, and a parent.

This new edition of Economics 101 provides a hands-on lesson that keeps you engaged as you explore how societies allocate their resources for maximum benefit. From quantitative easing to marginal utility, this primer is packed with hundreds of entertaining tidbits and concepts that you won't be able to get anywhere else. You'll learn the basics on terms such as monopolies and oligopolies, game theory, inflation, price ceilings, and so much more. Have you ever wondered about the origin of banking or how banks create money? Whether you're looking to master major principles of finance or just want to learn more about why money matters, Economics 101 has all the answers--even the ones you didn't know you were looking for.

"Business is on the cusp of a profound transformation. Conventional work models are failing to adapt to the evolving needs and expectations of the modern workforce. Simultaneously, the emergence of disruptive technologies such as artificial intelligence, coupled with web3 innovations, including the metaverse and decentralized work models, is unlocking a new realm of possibilities. It raises the question: Is the era of traditional employment over? The tools of tomorrow will amplify human potential, from collaborating in virtual spaces through digital avatars, to managing transactions transparently on blockchain. Those who embrace these technologies--and the ways people want to work--will unleash unprecedented levels of productivity and innovation. But those who don't risk losing out on the best talent, and even becoming obsolete" --from the publisher.

Barons paints a stark portrait of the consequences of corporate consolidation, but it also shows we can choose a different path. A fair, healthy, and prosperous food industry is possible--if we take back power from the barons who have robbed us of it. Barons is the story of seven corporate titans, their rise to power, and the consequences for everyone else. Take Mike McCloskey, Chairman of Fair Oaks Farms. In a few short decades, he went from managing a modest dairy herd to running the Disneyland of agriculture, where school children ride trams through mechanized warehouses filled with tens of thousands of cows that never see the light of day. What was the key to his success? Hard work and exceptional business savvy? Maybe. But more than anything else, Mike benefitted from deregulation of the American food industry, a phenomenon that has consolidated wealth in the hands of select tycoons, and along the way, hollowed out the nation's rural towns and local businesses. Along with McCloskey, readers will meet a secretive German family that took over the global coffee industry in less than a decade, relying on wealth traced back to the Nazis to gobble up countless independent roasters. They will discover how a small grain business transformed itself into an empire bigger than Koch Industries, with ample help from taxpayer dollars. And they will learn that in the food business, crime really does pay--especially when you can bribe and then double-cross the president of Brazil. These, and the other stories in this book, are simply examples of the monopolies and ubiquitous corruption that today define American food.

How does the wealthiest country on earth run out of protective gear in the middle of a public health catastrophe? How do its parents find themselves unable to locate crucially needed infant formula? How do its largest companies spend billions of dollars making cars that no one can drive for a lack of chips? The last few years have radically highlighted the intricacy and fragility of the global supply chain. Enormous ships were stuck at sea, warehouses overflowed, and delivery trucks stalled. The result was a scarcity of everything from breakfast cereal to medical devices, from frivolous goods to lifesaving necessities. And while the scale of the pandemic shock was unprecedented, it underscored the troubling reality that the system was fundamentally at risk of descending into chaos all along. And it still is. Sabotaged by financial interests, loss of transparency in markets, and worsening working conditions for the people tasked with keeping the gears turning, our global supply chain has become perpetually on the brink of collapse. Award-winning journalist Peter S. Goodman reveals the fascinating innerworkings of our supply chain and the factors that have led to its constant, dangerous vulnerability. An extraordinary journey to understand the worldwide supply chain--exposing both the fascinating pathways of manufacturing and transportation that bring products to your doorstep, and the ruthless business logic that has left local communities at the mercy of a complex and fragile network for their basic necessities. Named a Best Book of the Year by Foreign Policy and The Aspen Institute * Longlisted for the Porchlight Business Book Award.

"A clear, accessible, and fun guide on everything it takes to land a job. Searching for a job can be hard and demoralizing work. In Why You, Why Me, Why Now, Rachel Toor delivers some good news. The most important thing is within your control--a mindset that shows you know the goals of the organization you want to work for and that you're ready and eager to contribute. Toor provides, with compassion and enthusiasm, strategies to make it easy for hiring managers to say "yes." Through useful and funny anecdotes, she offers advice from professionals across industries and focuses on the attitude applicants can adopt to find success. Revealing traits employers seek, Toor shows how to craft winning cover letters, ways to tailor resumes for each job, and practical tips to get past AI screening. She also explains how to use LinkedIn and gives tips on preparing for interviews. Throughout, the book features Toor's notes on writing well to help in landing a first job and beyond. Encouraging, entertaining, and blunt, this is a job-search guide like no other.+ - From the publisher.

"A research-based, practical guide for how to handle difficult people at work. Work relationships can be hard. The stress of dealing with difficult people dampens our creativity and productivity, degrades our ability to think clearly and make sound decisions, and causes us to disengage. We might lie awake at night worrying, withdraw from work, or react in ways we later regret--rolling our eyes in a meeting, snapping at colleagues, or staying silent when we should speak up. Too often we grin and bear it as if we have no choice. Or throw up our hands because one-size-fits-all solutions haven't worked. But you can only endure so much thoughtless, irrational, or malicious behavior--there's your sanity to consider, and your career. In Getting Along, workplace expert and Harvard Business Review podcast host Amy Gallo identifies eight familiar types of difficult coworkers--the insecure boss, the passive-aggressive peer, the know-it-all, the biased coworker, and others--and provides strategies tailored to dealing constructively with each one." -- From the publisher.

"Most bullies are psychopaths, but not all psychopaths look like bullies. Many blind us with their charm and dazzle us with their success. But they all share a common trait that makes them highly dangerous: they don't have empathy. Research tells us that one in twenty people have no empathy. Empathy is the human ingredient that enables trust, forges bonds and allows teams to work and workplaces to thrive. It is why we are able to build cities and play football. The psychopath is not interested in cooperative effort but in individual power and glory - and they will stomp on anyone who gets in their way, destroying careers, teams and, sometimes, organisations. Using research and stories drawn from history, politics, sports and business, Gillespie explains how workplace psychopaths - from bosses to clients, colleagues and customers - see the world, and highlights their devastating impact on workplaces. He shows empaths how to self-protect and organisations how to use trust, transparency and teamwork to insulate against the corrosive impact. Unflinching in its analysis of the problem and clear-sighted in suggesting solutions, this is an essential guide for spotting, managing and ejecting the workplace psycho, once and for all." - from the publisher.

From the best-selling author of Into the Raging Sea, Ben Waxman and Whitney set out to prove that union-made, all-American-sourced apparel manufacturing is possible in the twenty-first century. Their quest takes us across the nation and across time, from the cotton fields of Mississippi to the hollowed-out garment district in New York City to a family-owned zipper company in Los Angeles to the enormous knit-and-dye houses in North Carolina. While battling anti-immigrant hostility, trade wars, and a global pandemic, they grapple with the true meaning of made-in-USA in our globalized world. Making It in America offers a fascinating new take on free-trade economics and manufacturing history. Woven through the Waxmans' journey is the essential story of textiles and their critical role in shaping capitalism. It was the demand for cheap cloth that sparked the industrial revolution. It was the brutal conditions in New England's textile mills that first drove workers to organize. Making It in America is a deeply personal account of how individual choices shape a nation. Each touchpoint casts a rare, compassionate look at what came before, where we are now, and where we're going--through the people, places, and ecologies that produce the fabric of our lives.

In this book, you will learn: The basics of foundational statistical modeling with Tableau, How to prove your analysis is statistically significant, How to calculate and interpret confidence intervals, Best practices for incorporating statistics into data visualizations, and How to connect external analytics resources from Tableau using R and Python.

Combining the instincts of a journalist and the insight of the leader of a national business organization at the forefront of climate policy, Bob Keefe provides the first in-depth look at how the most important climate action in history is reshaping our economy, the way we live, and the future of our planet.

One of the most influential data visualization books--updated with new techniques, technologies, and examples, Visualize This demonstrates how to explain data visually, so that you can present and communicate information in a way that is appealing and easy to understand. Thoughtful charts, maps, and analysis can help us make sense of data. But the data does not speak for itself. As leading data expert Nathan Yau explains in this book, graphics provide little value unless they are built upon a firm understanding of the data behind them. Visualize This teaches you a data-first approach from a practical point of view. You'll start by exploring what your data has to say, and then you'll design visualizations that are both remarkable and meaningful. You'll be exposed to a variety of software and code and jump right into real-world datasets so that you can learn visualization by doing. Step-by-step tutorials and practical design tips for creating statistical graphics, geographical maps, and information design. Tools that can be used to visualize data graphics for reports, presentations, and stories, for the web or for print, with major updates for the latest R packages, Python libraries, JavaScript libraries, illustration software, and point-and-click applications Contains numerous examples and descriptions of patterns and outliers and explains how to show them. Information designers, analysts, journalists, statisticians, data scientists--as well as anyone studying for careers in these fields--will gain a valuable background in the concepts and techniques of data visualization, thanks to this legendary book.

Re-discover the crypto underground In The Crypto Launderers: Crime and Cryptocurrencies from the Dark Web to DeFi and Beyond, renowned anti-money laundering and counter-terrorist financing expert David Carlisle delivers a fascinating breakdown of the impact of crime on the world of Bitcoin and other cryptocurrencies. Tracking the history and evolution of crypto crime from the rise of the Dark Web to the present day, Carlisle recounts how an increasingly complex money laundering ecosystem has taken root in the crypto space. He describes in vivid detail how North Korean cyber thieves, Russian hackers, narcotics traffickers, and other illicit actors have moved billions of dollars' worth of cryptocurrencies through the blockchain, exploiting new technological innovations to profit from their crimes. In response, regulators, private industry, and law enforcement have begun fighting back against bad actors abusing cryptocurrencies - scoring critical victories along the way, but also igniting important and sometimes fierce debates about the future of innovation, finance, and the law.

The forces behind an economic and political crisis in the making, a "problem of twelve" arises when a small number of institutions acquire the means to exert outsized influence over the politics and economy of a nation. The Big Four index funds of Vanguard, State Street, Fidelity, and BlackRock control more than twenty percent of the votes of S&P 500 companies--a concentration of power that's unprecedented in America. Then there's the rise of private equity funds such as the Big Four of Apollo, Blackstone, Carlyle and KKR, which has amassed $2.7 trillion of assets, and are eroding the legitimacy and accountability of American capitalism, not by controlling public companies, but by taking them over entirely, and removing them from public discourse and public scrutiny. This quiet accumulation in the last few decades represents a dramatic transformation in how the American economy operates--a sea change that few of us have noticed and all of us need to consider. Harvard law professor John Coates forcefully calls our attention to what is sure to be one of the major political and economic issues of our time --from the Publisher.

The groundbreaking classic that explores how women can and should negotiate for parity in their workplaces, homes, and beyond. When Linda Babcock wanted to know why male graduate students were teaching their own courses while female students were always assigned as assistants, her dean said: "More men ask. The women just don't ask." Drawing on psychology, sociology, economics, and organizational behavior as well as dozens of interviews with men and women in different fields and at all stages in their careers, Women Don't Ask explores how our institutions, child-rearing practices, and implicit assumptions discourage women from asking for the opportunities and resources that they have earned and deserve--perpetuating inequalities that are fundamentally unfair and economically unsound. Women Don't Ask tells women how to ask, and why they should.

As the ways we communicate continue to evolve, keeping pace with the latest technology--including generative artificial intelligence (AI) like ChatGPT--can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007.

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business. In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketing Generation Z and Generation Alpha and the technologies they use daily How to tap into metaverses and extended reality The potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

Planning a career around your special or intense interests is possible and, in fact, easier than you might think! If you're wondering how you can turn your love of animals, intense fascination of transportation or passion for information technology (and much more!) into a fulfilling career, that you will never get bored of, you've come to the right place! Yenn Purkis and Barb Cook are leading autistic advocates, employees and business owners and are using their first-hand knowledge and the power of special interests to help you plan your future in this book. By straying from the conventional paths and thinking differently, Yenn and Barb could help take your passion for outer space and help transform you into a budding astronomer or even aerospace engineer! Full of helpful advice and activities, including goal and vision setting, identifying your skills and personality attributes, looking at what makes a positive workplace, common attributes of autistic employees and business owners and challenging assumptions to name just a few, this book will help you to find work that you truly enjoy and thrive in the workplace.

Presenting a ground-breaking view of technology trends and their impact on our society, Artificial Era contributes to the current debate about the consequences of technological innovations. Alongside different viewpoints and statistics on the use of robots worldwide, productivity, and job displacement, Gissel Velarde identifies the particular problem of the lack of diversity in AI communities - and how that can exacerbate representation issues in employment, civil rights, gender, and education if no actions are taken. A timely, inciteful book which will be required reading for scholars and professionals working with AI and automation, and leaders in business and government interested in better understanding it and its effects on business and society.

Disruption resulting from the proliferation of AI is coming. Artificial intelligence (AI) has impacted many industries around the world--banking and finance, pharmaceuticals, automotive, medical technology, manufacturing, and retail. But it has only just begun its odyssey toward cheaper, better, and faster predictions that drive strategic business decisions. When prediction is taken to the max, industries transform, and with such transformation comes disruption. What is at the root of this? In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction, they go deeper, examining the most basic unit of analysis: the decision. The authors explain that the two key decision-making ingredients are prediction and judgment, and we perform both together in our minds, often without realizing it.

In the book, veteran IT educator and trusted author Guy Hart-Davis shows you the exact prompts he's discovered to unlock a huge variety of expert business writing, like emails and proposals, data analysis use cases, lesson plans, information exchange scripts, and more! You'll also find: The perfect prompts for a huge array of job roles, including those in sales and marketing, web development, HR, customer support, and more Use cases for ChatGPT in the home, with your kids, and in your relationship Hundreds more prompts that will make your job, your home life, and your day-to-day so much easier.

In this book, you'll learn how ChatGPT works and how you can operate it in a way that yields satisfactory results. You'll also explore the ethics of using AI-generated content for various purposes. Written by a journalist who's been on the front lines of artificial intelligence for over a decade, this book dives deep into ChatGPT's potential, so you can make informed decisions--without asking ChatGPT for help. Learn how ChatGPT works and how it fits into the world of generative AI Harness the power of ChatGPT to help you, and avoid letting it hinder you Write queries that deliver the kind of response you want Take a look into how the ChatGPT API interacts with other tools and platforms. This just-in-time Dummies title is perfect for any life or career may be impacted by ChatGPT and other AI.

In the 1990s a small midwestern American town approved the construction of a massive pork complex, where almost 7 million hogs are birthed, raised, and killed every year. In Porkopolis Alex Blanchette explores how this rural community has been reorganized around the life and death cycles of corporate pigs. Drawing on over two years of ethnographic fieldwork, Blanchette immerses readers into the workplaces that underlie modern meat, from slaughterhouses and corporate offices to artificial insemination barns and bone-rendering facilities. He outlines the deep human-hog relationships and intimacies that emerge through intensified industrialization, showing how even the most mundane human action, such as a wayward touch, could have serious physical consequences for animals. Corporations' pursuit of a perfectly uniform, standardized pig--one that can yield materials for over 1000 products--creates social and environmental instabilities that transform human lives and livelihoods. Throughout Porkopolis, which includes dozens of images by award-winning photographer Sean Sprague, Blanchette uses factory farming to rethink the fraught state of industrial capitalism in the United States today.

Winner of the 2022 IACP Award for Food Issues and Matters, An authoritative and eye-opening history that examines how Monsanto came to have outsized influence over our food system. Monsanto, a St. Louis chemical firm that became the world's largest maker of genetically engineered seeds, merged with German pharma-biotech giant Bayer in 2018--but its Roundup Ready® seeds, introduced twenty-five years ago, are still reshaping the farms that feed us. Award-winning historian Bartow J. Elmore shows how the Roundup story is just one of the troubling threads of Monsanto's past, many told here and woven together for the first time. A company employee sitting on potentially explosive information who weighs risking everything to tell his story. A town whose residents are urged to avoid their basements because Monsanto's radioactive waste laces their homes' foundations. Factory workers who peel off layers of their skin before accepting cash bonuses to continue dirty jobs. An executive wrestling with the ethics of selling a profitable product he knew was toxic. Incorporating global fieldwork, interviews with company employees, and untapped corporate and government records, Elmore traces Monsanto's astounding evolution from a scrappy chemical startup to a global agribusiness powerhouse.

Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. This book provides practical advice on how to impress, convince and persuade. This fully updated 6th edition now features even more practical exercises, useful templates and top tips that will help you to write succinctly and with impact across different media.

The author of The 2-Hour Job Search shows you how to land your dream job, from writing the perfect resume and cover letter to nailing any interview and negotiating your offer Steve Dalton's 2-Hour Job Search simplified the process of finding work by utilizing technology, and now The Job Closer helps you seal the deal by applying his time-saving techniques to the surrounding steps. As a career consultant, Dalton has found that job seekers routinely overinvest in trivial aspects of the employment hunt while underestimating the important ones. In this guide, you'll learn how to avoid wasted effort and excel in all areas by using tools such as-. The FIT Model, which helps job seekers nail the answer to "Tell me about yourself" using principles from the world of screenwriting. The RAC Model, perfect for writing efficient cover letters and answering "Why this company or job?" in an interview. The CAR Matrix, designed to help you craft compelling interview stories and deploy them in the most powerful way. The Pre-negotiation Call, which takes the awkwardness out of asking for more and turns your negotiator from an adversary into a partner. And many more... The Job Closer will leave you with more time for networking, making meaningful connections, and showcasing your unique talents, so your odds of success in landing the perfect job improve exponentially.

Most people have one or two red flags in their background - some minor and embarrassing, others major job killers. Given today's high-tech world, with its rapid communication and instant background checks, your red flags may follow you wherever you go. For employers, they become major objections to hiring and the bases for firing. While most interview books are designed for the perfect job seeker - the well-educated, credentialed, goal-oriented, skilled, enthusiastic, and accomplished - this book addresses those who struggle to get ahead because of their less than stellar backgrounds. Many of them make poor education and career choices, frequently change jobs, get into trouble, and experience bad luck.They are risky hires. That's the subject of this unique book for job seekers - how to best handle red flags during the job interview. It's all about convincing reluctant employers to hire you -- speaking truth to power, turning weaknesses into strengths, scrubbing a sketchy background, preparing for sensitive interviews, and knowing what to say and do when confronted with red flag issues. Jam-packed with seasoned insights and solid job interview advice for people with not-so-hot backgrounds, this book examines: - What employers really want and look for in great candidates- Major red flags that consistently derail thousands of job seekers- Ways to identify your red flags and transform them into green lights- 101 questions asked at most job interviews by subject category- Key nonverbal behaviors, from dress and handshakes to eye contact- Great ways to impress interviewers with compelling examples and stories- 35 common interview errors you must never commit- Best ways to address 10 red flags that come up during many interviews- Expert follow up and salary negotiation techniques that work wonders- Key resources -- from books to blogs - that keep you focused on the prize- Ways to scrub and repair online red flags and reputation issues Filled with interview strategies, examples, stories, quizzes, questions, sample Q&A dialogues, and advice, this is the perfect interview book for anyone with a spotted background who is also highly motivated to move ahead with their career.

Long before the arrival of pinging inboxes and clogged schedules, history's most creative and impactful philosophers, scientists, artists, and writers mastered the art of producing valuable work with staying power. In this timely and provocative book, Cal Newport harnesses the wisdom of these traditional knowledge workers to radically transform our modern jobs. Drawing from deep research on the habits and mindsets of a varied cast of storied thinkers;from Galileo and Isaac Newton, to Jane Austen and Georgia O'Keefe - Newport lays out the key principles of "slow productivity," a more sustainable alternative to the aimless overwhelm that defines our current moment. Combining cultural criticism with systematic pragmatism, Newport deconstructs the absurdities inherent in standard notions of productivity, and then provides step-by-step advice for cultivating a slower, more humane alternative. From the aggressive rethinking of workload management, to introducing seasonal variation, to shifting your performance toward long-term quality, Slow Productivity provides a roadmap for escaping overload and arriving instead at a more timeless approach to pursuing meaningful accomplishment. The world of work is due for a new revolution. Slow productivity is exactly what we need.

Is your workplace as diverse and accepting as it should be? From accusations of racism in high political office, award-winning actors admitting the sets they work on aren't inclusive, to everyday occurrences of sexism, ageism, racism and more, we are far from where we need to be. Demanding More is THE diversity and inclusion book you need to read. Moving beyond HR speak, this book clearly explains what diversity and inclusion are and what it means in the everyday experience of millions of people, both at work and in life. Sheree Atcheson, Global Director of Diversity and Inclusion at Valtech and ex Monzo, draws on her experience as a young woman of colour in an overly white male tech environment; she lives and breathes the issues she writes about. In Demanding More, she calls out the lack of awareness around privilege, unchecked and unconscious biases and details what intersectionality does to feelings of discrimination and disadvantage. Arguing that the best strategy for us all to adopt is allyship, where we all take ownership of the issues and stand up to bias or discrimination, this book will give us all tools and strategies to action every day, making us accountable to delivering change around us.

Economics, offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the science of choice and a study of economic principles allows us to achieve a more informed understanding of how we make our choices; whether these choices occur in our everyday life, our work environment, or at the national or international level. Volume one, Elements and Principles, delivers clear statements of essential economic principles, supported by easy to understand examples; the goal is to provide a concise readable primer that covers the substance of macroeconomic theory. The text looks at opportunity cost; the rationale for trade and exchange rates; the economist's basic demand and supply model; the efficient operation of competitive markets; important tools used to measure the macroeconomy; and the causes and effects of inflation and unemployment.

Accessible Financial Literacy and Budgeting for Beginners. An easy-to-follow financial literacy guide for BIPOC (Black, Indigenous, and People of Color). This Is Why I'm Broke gives practical and simplified financial tips for you to financially thrive. Melissa Jean-Baptiste of "Millennial in Debt" is a first generation American providing readers with accessible financial tips and advice wrapped up in her story of paying off over $100,000 on a teacher's salary. Melissa makes financial literacy relatable and easy to understand. Action steps to develop your financial literacy. Learn about budgeting for beginners, fixing your credit score, investing, and passive income ideas. With this guide, financial literacy gets broken down step-by-step through interesting perspectives and historical points.

Don't trade your 40-hour work week for an 80-hour-a-week side hustle. The promise of entrepreneurship is to create a lifestyle of freedom - but the pursuit often leads to a time bankrupt life. If you're an overworked employee who's done with the 9-to-5, a serial entrepreneur who has yet to realize the American dream, or a burned outside hustle owner who's tired of the grind, this book was written for you. Passive income expert Brian Page will guide you step-by-step through 38 bitesize chapters that will teach you how to ditch the rat race and enjoy the "Passivepreneur" lifestyle.  In Don't Start a Side Hustle, you will learn how to: Trade working your ass off in exchange for hard-working assets. Create cash flow from products, services, and properties you don't own. Become an "income producer" instead of an "income earner." Live a lifestyle of freedom by building a passive income empire.

Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works. Like, Comment, Subscribe is the first book to reveal the riveting, behind-the-scenes account of YouTube's technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the famous stars born on its stage. It's the story of a revolution in media and an industry run amok, how a devotion to a simple idea--let everyone broadcast online and make money doing so--unleashed an outrage and addiction machine that spun out of the company's control and forever changed the world.

Game theory means rigorous strategic thinking. It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies--from pop culture, TV, movies, sports, politics, and history--the authors show how nearly every business and personal interaction has a game-theory component to it. Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery. "I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment."--Steven Levitt.

Following ten years of detailed investigation, documentary film-maker Guillaume Coudray presents a powerful examination of the use of nitro-additives in meat. As he reveals, most mass-produced processed meats, and now even many ‘artisanal’ products, contain chemicals that react with meat to form cancer-causing compounds. He tells the full story of how, since the 1970s, the meat-processing industry has denied the health risks because these additives make curing cheaper and quicker, extending shelf life and giving meat a pleasing pink colour. These additives are, in fact, unnecessary. Parma ham has not contained them for nearly 30 years – and indeed all traditional cured meats were once produced without nitrate and nitrite. Progressive producers are now increasingly following that example.

An exploration of infographics and data visualization as a cultural phenomenon, from eighteenth-century print culture to today's data journalism. Infographics and data visualization are ubiquitous in our everyday media diet, particularly in news-in print newspapers, on television news, and online. It has been argued that infographics are changing what it means to be literate in the twenty-first century-and even that they harmonize uniquely with human cognition. In this first serious exploration of the subject, Murray Dick traces the cultural evolution of the infographic, examining its use in news-and resistance to its use-from eighteenth-century print culture to today's data journalism.

A persuasive case for building career success through broad education, targeted skills, and social capital. Young people coming out of high school today can expect to hold many jobs over the course of their lives, which is why they need a range of essential skills. The Career Arts provides a corrective to the widespread and misleading notion that there is a direct trade-off between going to college and acquiring practical job skills. Ben Wildavsky cuts through the noise and anxiety surrounding this issue to offer sensible, clear-eyed guidance for anyone who is making decisions about education and career preparation with a view to getting ahead in the workforce. He explains why college remains the gold standard of credentials, and presents the most promising high-quality supplements and alternatives to college that can help learners combine general and job-specific skills. He shows how building social capital is also critical to success, particularly for disadvantaged students. An invaluable guidebook for students, parents, counselors, and educators, The Career Arts reveals why college education and job preparation are not either-or propositions and identifies the blend of education and networking needed to support real-world career aspirations.

Discover the seminal book on turning your internship experience into a career-building launchpad for your future. Author Eric Woodard, who got his start as a star intern in the White House, has mentored hundreds of interns as they transition in their careers to something bigger and better. In these pages he lays out the basics of the internship game, the questions to ask when applying, and the best courses of action for turning an internship into a desirable career. Whether you're still in school, looking for a job after college, or this is your third career change, The Ultimate Guide to Internships will give you excellent professional guidance on getting to the next level, expertly covering such topics as: * Identifying internships that will serve your personal career goals * Distinguishing yourself as an applicant * Knowing what to expect on the job * Impressing your employer and superiors * Networking effectively in the work environment * Preparing yourself for any obstacles * Transitioning to a full-time job * And many more! Told with humor and honesty, Eric's advice always focuses on how to make the most of your position, be your best self, exceed others' expectations, and proudly stand out as the best intern in the office. For anyone who is ready to start their dream career, let The Ultimate Guide to Internships be your handbook as you begin your journey forward, one step at a time. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

A powerful call-to-action for gender equity that offers 10 key lessons for women aspiring to a leadership role--be it in politics, business, law, or their local community. Women make up fewer than 10% of national leaders worldwide. Behind this eye-opening statistic lies a pattern of unequal access to power. Through conversations with some of the world's most powerful and interesting women--including Jacinda Ardern, Hillary Rodham Clinton, Christine Lagarde, Michelle Bachelet, and Theresa May--Women and Leadership explores gender bias and asks why there aren't more women in leadership roles. Using current research as a starting point, Julia Gillard and Ngozi Okonjo-Iweala--both political leaders in their own countries--analyze the lived experiences of these women leaders. The result is a rare insight into life as a leader and a powerful call to arms for women everywhere.

How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture's role in social and political activism? Big Brands Are Watching You​ investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

Color has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. Each of the international case studies included in the book demonstrates the importance of a thoughtful application of color.

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues.Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics.The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.

Jan Melnik and Louise Kursmark are recognized leaders in the field of career management. Both are Master Resume Writers and have worked with new-graduate job seekers for more than two decades. Together and separately they have authored dozens of books and delivered countless presentations related to resumes and job search. In addition, Melnik is a faculty member at University of South Florida and Bay Path University, teaching English and business communications. Kursmark is a regular presenter and trainer to college and university career centers nationwide. Friends since high school, the two have collaborated on numerous writing and training projects as they have pursued parallel careers.

Time management skills that work! Reboot your entire life in three simple steps Quick Reference Guide included with over 30 online tools and 40 done-for-you routines Is it possible to keep up on life, let alone enjoy it, when you’re overloaded and overwhelmed--with work, with errands, with emails and texts, and with relationship responsibilities? You get things done, but do you get them done well? Do you have enough time for other people--and for yourself? The 3 Secrets to Effective Time Investment takes you beyond simple time management to provide you with the skills and outlook you need to completely revamp the quality of your life. You''ll learn how to reorient your mindset and use simple routines to accomplish more than you ever dreamed possible. Packed with tips and advice about how to overcome crippling emotions like guilt, let go of the compulsion to be perfect, and overcome the most common obstacles to a life well managed, this powerful, holistic, total-life guide is founded on three powerful principles: Secret #1: Clarify Action-Based Priorities Determine what''s most important to you and define exactly what you will do to invest in those priorities Secret #2: Set Realistic Expectations Shift expectations of yourself and others from the realm of the ideal to the realm of the possible Secret #3: Strengthen Simple Routines Develop healthy habits so the flow of your life moves effortlessly toward your highest goals A renowned authority in her field, Elizabeth Grace Saunders illustrates exactly how her methods work through case studies of time-coaching clients, and she provides a quick-reference guide of real-life example routines on everything from exercising regularly to moving forward on a dreaded project. The 3 Secrets to Effective Time Investment does more than help you make the best of the time you have. It gives you the tools, insight, and guidance you need to overhaul your entire life.

Time Management Skills Made Simple and Easy "This book will help you own your calendar, block time for what matters most and reclaim your life." --Paula Rizzo, author of Listful Living: A List-Making Journey to a Less Stressed You Own the go-to, stress reducing, uncomplicated, time management book that works! More time, stress relief, and relaxation. The world we live in is busier and changing faster than ever before. More and more things are competing for your time, and distractions are interrupting your day. You want more time―time to spend with family, time to achieve big goals, and time to simply enjoy life. Simple and practical time management tools. Time management shouldn't be difficult, and it shouldn't take up more of your precious time than it gives back! You have tried to manage your time better but have found that most time management systems and tools are too complex, or they are too unwieldy to be effective or sustainable. Author Craig Jarrow has been there. Easy tools, rules, and tactics.  After spending many years testing time management tactics, tools, and systems and having written hundreds of articles on productivity, goals, and organization, Jarrow discovered a simple truth. Time management should be easy. It is only when you simplify your approach that you can rise above the busyness and chaos of our fast-paced society. In Time Management Ninja learn: The "21 Rules" that show easier and effective ways of time management How to prioritize your daily tasks The simple principles that allow you to get more done with less effort So much more! Fans of The Compound Effect by Darren Hardy, Make Time by Jake Knapp & John Zeratsky, or 12 Week Year by Brian P. Moran & Michael Lennington will love Time Management Ninja.