Body Panic: Gender, Health, and the Selling of Fitness by 
Black: The History of a Color by 
Disneyland and Culture: Essays on the Parks and Their Influence by 
Consumerism by 
Brand Aid: Shopping Well to Save the World by 
Childhood under Siege: How Big Business Targets Children by 
The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding by 
The Tanning of America: How Hip-Hop Created a Culture that Rewrote the Rules of the New Economy by 
The Consuming Instinct by 
Buy, Buy Baby: How Consumer Culture Manipulates Parents and Harms Young Minds by 
The Ultimate Online Customer Service Guide: How to Connect With Your Customers to Sell More! by 
Media Selling: Television, Print, Internet, Radio by 
Advertising and Society by 
Soap, Sex, and Cigarettes: A Cultural History of American Advertising by 
Ads, Fads, and Consumer Culture by 
Advertising: A Very Short Introduction by 
Housework and Housewives in American Advertising by 
Advertising by 
The Orange Code: How ING Direct Succeeded by Being a Rebel With a Cause by 
How Fantasy Becomes Reality by 
Children, Adolescents, and the Media by 
How Does Advertising Impact Teen Behavior? by 
Rock Brands: Selling Sound in a Media Saturated Culture by 
Psychology of the Media by 
The Material Child: Growing Up in Consumer Culture by 
Images That Injure: Pictorial Stereotypes in the Media by 
Brand Turnaround: How Brands Gone Bad Returned to Glory by 
Gender, Culture, and Consumer Behavior by 
The Rise of Advertising in the United States by 
Ethical Chic: The Inside Story of the Companies We Think We Love by 
Blue: The History of a Color by To get books from other UH Libraries:
Consuming Choices: Ethics in a Global Consumer Age by 
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of all Time by 
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty by 
Socialnomics: How Social Media Transforms the Way We Live and Do Business by 
Unthinking: The Surprising Forces Behind What We Buy by 
Consumer Behavior Knowledge for Effective Sports Marketing by 
Habit: The 95% of Behavior Marketers Ignore by 
The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop by 
Social Psychology of Consumer Behavior by The Material Child: Growing Up in Consumer Culture by 
Handbook of Brand Relationships by 
The Secret Language of Influence: Master the One Skill Every Sales Pro Needs by 
Ad Women: How They Impact What We Need, Want, and Buy by 
Sold on Language: How Advertisers Talk to You and What This Says About You by 
About Face: The Secrets of Emotionally Effective Advertising by 
The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors by 
Handbook of Children and the Media by 
Jennifer Government by 
