ENG 100 - Advertising: Finding Resources

Body Panic: Gender, Health, and the Selling of Fitness by Shari Dworkin; Faye Wachs

Black: The History of a Color by Michel Pastoureau

Disneyland and Culture: Essays on the Parks and Their Influence by Kathy Merlock Jackson (Editor); Mark I. West (Editor)

Consumerism by Roman Espejo

Brand Aid: Shopping Well to Save the World by Lisa Ann Richey; Stefano Ponte

Childhood under Siege: How Big Business Targets Children by Joel Bakan

The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding by Jacquelyn Ottman

The Tanning of America: How Hip-Hop Created a Culture that Rewrote the Rules of the New Economy by Steve Stoute

Brandwashed: Tricks Companies Use to Manipulate our Minds and Persuade Us to Buy by Martin Lindstrom

The Consuming Instinct by Gad Saad; David M. Buss (Contribution by)

Buy, Buy Baby: How Consumer Culture Manipulates Parents and Harms Young Minds by Susan Gregory Thomas

The Ultimate Online Customer Service Guide: How to Connect With Your Customers to Sell More! by Marsha Collier

Media Selling: Television, Print, Internet, Radio by Charles Warner

Advertising and Society by Carol J. Pardun (Editor)

Soap, Sex, and Cigarettes: A Cultural History of American Advertising by Juliann Sivulka

Ads, Fads, and Consumer Culture by Arthur Asa Berger

Advertising: A Very Short Introduction by Winston Fletcher

Housework and Housewives in American Advertising by Jessamyn Neuhaus

Advertising by Roman Espejo

The Orange Code: How ING Direct Succeeded by Being a Rebel With a Cause by Arkadi Kuhlmann; Bruce Philp

How Fantasy Becomes Reality by Karen E. Dill

Children, Adolescents, and the Media by Barbara J. Wilson; Victor C. Strasburger; Amy B. Jordan

How Does Advertising Impact Teen Behavior? by Roman Espejo (Editor)

Performing American Masculinities: The 21st-Century Man in Popular Culture by Elwood Watson (Editor); Marc E. Shaw (Editor)

Rock Brands: Selling Sound in a Media Saturated Culture by Elizabeth Christian

Psychology of the Media by David Giles

The Material Child: Growing Up in Consumer Culture by David Buckingham

Images That Injure: Pictorial Stereotypes in the Media by Susan Dente Ross; Paul Martin Lester (Editor)

Brand Turnaround: How Brands Gone Bad Returned to Glory by Karen Post

Gender, Culture, and Consumer Behavior by Cele C. Otnes; Linda Tuncay Zayer

The Rise of Advertising in the United States by Edd Applegate

Ethical Chic: The Inside Story of the Companies We Think We Love by Fran Hawthorne

Style and Status: Selling Beauty to African American Women, 1920-1975 by Susannah Walker

Show Sold Separately: Promos, Spoilers, and Other Media Paratexts by Jonathan Gray

Perspectives on Branding by Jason I. Miletsky; Genevieve Smith

Mainstreaming Sex: The Sexualization of Western Culture by Feona Attwood

Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You to Know by Dave Lakhani

The Best Digital Marketing Campaigns in the World by Damian Ryan; Calvin Jones

When Ads Work: New Proof That Advertising Triggers Sales by John Philip Jones

The Persuasive Power of Campaign Advertising by Travis Ridout

The Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep

Identifying Consumption: Subjects and Objects in Consumer Society by Robert G. Dunn

Gravitational Marketing: The Science of Attracting Customers by Jimmy Vee; Travis Miller; Joel Bauer

Brand Relevance: making Competitors Irrelevant by David A. Aaker

As Heard on TV: Popular Music in Advertising by Bethany Klein

All-Out for Victory!: Magazine Advertising and the World War II Home Front by John Bush Jones

Brand Success: How the World's Top 100 Brands Thrive and Survive by Matt Haig

Branded Entertainment: Product Placement and Brand Strategy in the Entertainment Business by Jean-Marc Lehu; Jean-Marc Lehu

Go Figure! New Directions in Advertising Rhetoric by Edward F. McQuarrie; Barbara J. Phillips

Food Is Love: Advertising and Gender Roles in Modern America by Katherine J. Parkin

Consumer Psychology by Cathrine V. Jansson-Boyd

Advertising and Chinese Society by Kara Chang (Editor); Hong Cheng (Editor)

Blue: The History of a Color by Michel Pastoureau

Consuming Choices: Ethics in a Global Consumer Age by David Schwartz

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of all Time by Matt Haig

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty by Laurence Vincent

Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman

Unthinking: The Surprising Forces Behind What We Buy by Harry Beckwith

Consumer Behavior Knowledge for Effective Sports Marketing by Lynn R. Kahle (Editor); Angeline Close (Editor)

Habit: The 95% of Behavior Marketers Ignore by Neale Martin

The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop by Elizabeth Pace

Social Psychology of Consumer Behavior by Michaela Wänke

The Material Child: Growing Up in Consumer Culture by David Buckingham

Handbook of Brand Relationships by Deborah J. MacInnis (Editor); C. Whan Park (Editor); Joseph R. Priester (Editor)

The Secret Language of Influence: Master the One Skill Every Sales Pro Needs by Dan Seidman

Ad Women: How They Impact What We Need, Want, and Buy by Juliann Sivulka

Sold on Language: How Advertisers Talk to You and What This Says About You by Julie Sedivy; Greg Carlson

About Face: The Secrets of Emotionally Effective Advertising by Dan Hill

The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors by Margo Berman; Robyn Blakeman

Handbook of Children and the Media by Dorothy G. Singer (Editor); Jerome L. Singer (Editor)

Jennifer Government by Max Barry