Skip to main content

Marketing Research Guide: Home

Hawaii Business Research


Click on individual links below, or search them all at once by using the search bar.

Questions?

  joy.oehlers@hawaii.edu
  TXT: 919.695.3688 
  Office: 808.734.9352
  Office: Lama 117

KCC Databases: Articles & Books

Statista: Statistical information, reports, and forecasts from published government and industry reports.
 
EBSCO Research Databases: Use both Academic Search Premier & Business Source Premier.
 
ScienceDirect ScienceDirectt: Scholarly research journal articles.
 
Use ProQuest to find the fulltext of Honolulu newspaper articles.
 
Google Scholar: If fulltext isn't available, check KCC journal collection.
 
Use ebrary to find ebooks.
Need help finding ebooks?
 
Use Hawai'i Voyager to find books.
Need help finding books at KCC other UH  Libraries?
 

See more Marketing books

      

Using STATISTA

Statista

 

Statista contains ready made statistical graphs, tables, reports, and forecasts taken from published government or industry reports, and presented in an easy to read format. It includes industries and companies on communications, demographics, e-commerce, environment, finance, health, internet, leisure, marketing, public opinion, society, sports, technology, travel, etc. These graphs, tables, etc may be downloaded and inserted into Powerpoint or Excel.

All information, charts, graphs, etc are linked to the original or primary sources such as U.S. Census, American Marketing Association, Gallup, Neilsen, World Bank, etc.  Automatic reference citation feature is available.


Getting Started:

Search Box: Try Start-Up

Sort By: Relevance [most appropriate]; Date of Publication [provide historical view]

Search Accuracy: Choose High if you want to focus your search words. Choose Wide if you want any one of your search words. 

Select Number of Jobs Created by Start-Up Businesses That Were Less Than One Year Old, United States 1994 to 2010

In Options on the left: Select Settings to change bar chart to line chart or table

In Download As on the left: Select Graphic | Excel | Powerpoint | PDF

In Source Release | Further Info: Select Release. Click on the Source Link and go to the paged indicated, p. 23.

Select Citation for automatic APA or MLA referencing. The original source is cited as Statista is merely the aggregrator, not the source.

Other Types of Results:

In the Search Box at the top right corner: Type in Entrepreneur

Explore the Forecasts, Studies, Dossiers & Industry Reports, Topics, Infographics

Try the Filters: Publications, Category, Regions

Browse Industries, Companies & Topics, Infographics on the blue tab

Handout | How to Use Statista [YouTube] | FAQ

Kapiʻolani Community College Library • 4303 Diamond Head Road • Honolulu Hawai'i 96816
library.kapiolani.hawaii.edu • Reference: 808-734-9359 • Circulation: 808-734-9268 • Contact Us