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ENG 100 - Advertising
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ENG 100 - Advertising: Finding Resources
Books at Kapiʻolani CC Library
Body Panic: Gender, Health, and the Selling of Fitness
by
Shari Dworkin; Faye Wachs
Call Number: BF697.5.B63 D86 2009 (
General Collection
)
Black: The History of a Color
by
Michel Pastoureau
Call Number: BF789.C7 P3813 2009 (
General Collection
)
Disneyland and Culture: Essays on the Parks and Their Influence
by
Kathy Merlock Jackson (Editor); Mark I. West (Editor)
Call Number: GV1853.3.C22 D57311 2011 (
General Collection
)
Consumerism
by
Roman Espejo
Call Number: HB801 .C6282 2010 (
General Collection
)
Brand Aid: Shopping Well to Save the World
by
Lisa Ann Richey; Stefano Ponte
Call Number: HC60 .R482 2011 (
General Collection
)
Childhood under Siege: How Big Business Targets Children
by
Joel Bakan
Call Number: HD2731 .B227 2011 (
General Collection
)
The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
by
Jacquelyn Ottman
Call Number: HF5413 .O78 2011 (
General Collection
)
The Tanning of America: How Hip-Hop Created a Culture that Rewrote the Rules of the New Economy
by
Steve Stoute
Call Number: HF5415.1 .S76 2011 (
General Collection
)
Brandwashed: Tricks Companies Use to Manipulate our Minds and Persuade Us to Buy
by
Martin Lindstrom
Call Number: HF5415.32 .L557 2011 (
General Collection
)
The Consuming Instinct
by
Gad Saad; David M. Buss (Contribution by)
Call Number: HF5415.32 .S18 2011 (
General Collection
)
Buy, Buy Baby: How Consumer Culture Manipulates Parents and Harms Young Minds
by
Susan Gregory Thomas
Call Number: HF5415.32 .T46 2007 (
General Collection
)
The Ultimate Online Customer Service Guide: How to Connect With Your Customers to Sell More!
by
Marsha Collier
Call Number: HF5415.5 .C6225 2011 (
General Collection
)
Media Selling: Television, Print, Internet, Radio
by
Charles Warner
Call Number: HF5439.B67 W37 2009 (
General Collection
)
Advertising and Society
by
Carol J. Pardun (Editor)
Call Number: HF5813.U6 A6196 2009 (
General Collection
)
Soap, Sex, and Cigarettes: A Cultural History of American Advertising
by
Juliann Sivulka
Call Number: HF5813.U6 S55 2012 (
General Collection
)
Ads, Fads, and Consumer Culture
by
Arthur Asa Berger
Call Number: HF5823 .B438 2011 (
General Collection
)
Advertising: A Very Short Introduction
by
Winston Fletcher
Call Number: HF5823 F54 2010 (
General Collection
)
Housework and Housewives in American Advertising
by
Jessamyn Neuhaus
Call Number: HF5827.85 .N48 2011 (
General Collection
)
Advertising
by
Roman Espejo
Call Number: HF5831 .A342 2010 (
General Collection
)
The Orange Code: How ING Direct Succeeded by Being a Rebel With a Cause
by
Arkadi Kuhlmann; Bruce Philp
Call Number: HG2613.W724 I545 2009 (
General Collection
)
How Fantasy Becomes Reality
by
Karen E. Dill
Call Number: HM1206 .D55 2009 (
General Collection
)
Children, Adolescents, and the Media
by
Barbara J. Wilson; Victor C. Strasburger; Amy B. Jordan
Call Number: HQ784.M3 S78 2009 (
General Collection
)
How Does Advertising Impact Teen Behavior?
by
Roman Espejo (Editor)
Call Number: HQ799.2.M35 H69 2012 (
Read Collection
)
Performing American Masculinities: The 21st-Century Man in Popular Culture
by
Elwood Watson (Editor); Marc E. Shaw (Editor)
Call Number: HQ1090.3 .P46 2011 (
General Collection
)
Rock Brands: Selling Sound in a Media Saturated Culture
by
Elizabeth Christian
Call Number: ML3534 .R62 2011 (
General Collection
)
Psychology of the Media
by
David Giles
Call Number: P96.P75 G557 2010 (
General Collection
)
The Material Child: Growing Up in Consumer Culture
by
David Buckingham
Call Number: HF5415.332.C45 B83 2011 (
General Collection
)
Images That Injure: Pictorial Stereotypes in the Media
by
Susan Dente Ross; Paul Martin Lester (Editor)
Call Number: P96.S74 I45 2011 (
General Collection
)
Brand Turnaround: How Brands Gone Bad Returned to Glory
by
Karen Post
Call Number: HD69.B7 P647 2012 (
General Collection
)
Gender, Culture, and Consumer Behavior
by
Cele C. Otnes; Linda Tuncay Zayer
Call Number: HF5415.32 .G457 2012 (
General Collection
)
ISBN: 9781848729469
The Rise of Advertising in the United States
by
Edd Applegate
Call Number: HF5813.U6 A733 2012 (
General Collection
)
Ethical Chic: The Inside Story of the Companies We Think We Love
by
Fran Hawthorne
Call Number: HD2785 .H37 2012 (
General Collection
)
eBooks at Kapiʻolani CC Library
Style and Status: Selling Beauty to African American Women, 1920-1975
by
Susannah Walker
Show Sold Separately: Promos, Spoilers, and Other Media Paratexts
by
Jonathan Gray
Perspectives on Branding
by
Jason I. Miletsky; Genevieve Smith
Mainstreaming Sex: The Sexualization of Western Culture
by
Feona Attwood
Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You to Know
by
Dave Lakhani
The Best Digital Marketing Campaigns in the World
by
Damian Ryan; Calvin Jones
When Ads Work: New Proof That Advertising Triggers Sales
by
John Philip Jones
The Persuasive Power of Campaign Advertising
by
Travis Ridout
The Buying Brain: Secrets for Selling to the Subconscious Mind
by
A. K. Pradeep
Identifying Consumption: Subjects and Objects in Consumer Society
by
Robert G. Dunn
Gravitational Marketing: The Science of Attracting Customers
by
Jimmy Vee; Travis Miller; Joel Bauer
Brand Relevance: making Competitors Irrelevant
by
David A. Aaker
As Heard on TV: Popular Music in Advertising
by
Bethany Klein
All-Out for Victory!: Magazine Advertising and the World War II Home Front
by
John Bush Jones
Brand Success: How the World's Top 100 Brands Thrive and Survive
by
Matt Haig
Branded Entertainment: Product Placement and Brand Strategy in the Entertainment Business
by
Jean-Marc Lehu; Jean-Marc Lehu
Go Figure! New Directions in Advertising Rhetoric
by
Edward F. McQuarrie; Barbara J. Phillips
Food Is Love: Advertising and Gender Roles in Modern America
by
Katherine J. Parkin
Consumer Psychology
by
Cathrine V. Jansson-Boyd
Advertising and Chinese Society
by
Kara Chang (Editor); Hong Cheng (Editor)
Books at other UH Libraries
Blue: The History of a Color
by
Michel Pastoureau
Call Number: BF789.C7 P36913 2001 (
UH Manoa: Hamilton
)
To get books from other UH Libraries:
Go to that library in person, or
Click on "Get This Item" in the library catalog to have books sent to KCC.
Consuming Choices: Ethics in a Global Consumer Age
by
David Schwartz
Call Number: HB835 .S39 2010 (
UH Hilo: General Collection
)
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of all Time
by
Matt Haig
Call Number: HD69.B7 H345 2011 (
Maui College: Molokai Education Center
)
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
by
Laurence Vincent
Call Number: HF5415.1255 .V55 2012 (
UH Manoa: Hamilton
)
Socialnomics: How Social Media Transforms the Way We Live and Do Business
by
Erik Qualman
Call Number: HF5415.1265 .Q83 2011 (
Leeward CC: General Collection
)
Unthinking: The Surprising Forces Behind What We Buy
by
Harry Beckwith
Call Number: HF5415.32 .B435 2011 (
UH Manoa: Hamilton
)
Consumer Behavior Knowledge for Effective Sports Marketing
by
Lynn R. Kahle (Editor); Angeline Close (Editor)
Call Number: HF5415.32 .C65866 2011 (
UH Manoa: Hamilton
)
Habit: The 95% of Behavior Marketers Ignore
by
Neale Martin
Call Number: HF5415.32 .M375 2008 (
UH Manoa: Hamilton
)
The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop
by
Elizabeth Pace
Call Number: HF5415.32 .P33 2009 (
UH Manoa: Hamilton
)
Social Psychology of Consumer Behavior
by
Michaela Wänke
Call Number: HF5415.32 .S596 2009 (
UH Manoa: Hamilton
)
The Material Child: Growing Up in Consumer Culture
by
David Buckingham
Call Number: HF5415.332.C45 B83 2011 (
UH Manoa: Hamilton
)
Handbook of Brand Relationships
by
Deborah J. MacInnis (Editor); C. Whan Park (Editor); Joseph R. Priester (Editor)
Call Number: HF5415.55 .H357 2009 (
UH Manoa: Hamilton
)
The Secret Language of Influence: Master the One Skill Every Sales Pro Needs
by
Dan Seidman
Call Number: HF5438.25 .S43574 2012 (
UH Manoa: Hamilton
)
Ad Women: How They Impact What We Need, Want, and Buy
by
Juliann Sivulka
Call Number: HF5813 .U6 S54 2009 (
UH Manoa: Hamilton
)
Sold on Language: How Advertisers Talk to You and What This Says About You
by
Julie Sedivy; Greg Carlson
Call Number: HF5821 .S446 2011 (
UH Hilo: General Collection
)
About Face: The Secrets of Emotionally Effective Advertising
by
Dan Hill
Call Number: HF5822 .H515 2010 (
UH Hilo: General Collection
)
The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors
by
Margo Berman; Robyn Blakeman
Call Number: HF5837 .B47 2009 (
UH Manoa: Hamilton
)
Handbook of Children and the Media
by
Dorothy G. Singer (Editor); Jerome L. Singer (Editor)
Call Number: HQ784.T4 H29 2012 (
UH Manoa: Hamilton
)
Jennifer Government
by
Max Barry
Call Number: PS3552.A7424 J46 2004 (
UH Manoa: Hamilton
)
Video
Consuming Kids: The Commercialization of Childhood
Call Number: DVD 9258 (
UH Manoa
)
Why We Buy: The Science of Shopping
Watch online.
No Logo: Brands, Globalization, Resistance
Call Number: DVD 1926 (
UH Manoa
)
Article Databases
EBSCOhost Research Databases
This link opens in a new window
Find journal, magazine, and newspaper articles. Find examples of articles below.
Exciting Red and Competent Blue: The Importance of Color in Marketing
The Linguistics of Labeling
Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising
Exploring International Cosmetics Advertising in Japan
Visual Influence on In-Store Buying Decisions: An Eye-Track Experiment on the Visual Influence of Packaging Design
The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior
Goodbye Color Codes
Three Types of Multicultural Campaigns